Upper Deck’s 2008 Goudey Baseball Blends Contemporary Players with Homage to Original 1934 Design

Short-printed autographs from Michael Jordan, Bill Russell, Gordie Howe and Tiger Woods highlight the ‘Sport Royalty’ lineup

North Las Vegas, NV (August 1, 2008) – Once again Upper Deck has pulled out all the stops to ensure that this year’s Goudey Baseball release is the best trading card collection of its kind. Averaging one memorabilia card, one hard-signed autograph card and seven “Mini 1934 Goudey-Sized Parallel” cards per box, 2008 Goudey Baseball promises to be an exciting product launch for sports fans everywhere.

Beyond the brand’s name and historical significance, driving this year’s Goudey Baseball release will once again be the “Sport Royalty” subset and its diversified autographed inserts. With signed cards from many of the most talented athletes in the world, Upper Deck continues to push the envelope when it comes to nailing down superior content. Included as part of the mix of Sports Royalty autographed cards are high-flying NBA star LeBron James, Olympic gold-medal-winning gymnast Kerri Strug, NHL superstar Sidney Crosby and MLB flame-thrower Daisuke Matsuzaka.

Several short-printed autographs appear as part of the coveted Sport Royalty lineup. Incredible names like reigning NBA MVP Kobe Bryant, LeBron James, Michael Jordan, Tiger Woods, Terry Bradshaw, Gordie Howe, Magic Johnson and 11-time NBA champion Bill Russell top the list of must-haves.

The complete list of short-printed autographed cards follows below:

Short-Printed “Sport Royalty” Autographs (less than 50)

Kobe Bryant

LeBron James

Michael Jordan

Tiger Woods

Terry Bradshaw

Sidney Crosby

Julius Erving

Gordie Howe

Magic Johnson

Mark Messier

Bill Russell

Barry Sanders

Josh Beckett

Larry Bird

Kevin Durant

Tony Gwynn

Reggie Jackson

Derek Jeter

Dan Marino

Jack Nicklaus

Cal Ripken Jr.

Nolan Ryan

Ozzie Smith

Ken Griffey Jr.

Prince Fielder

Short-Printed “Goudey Graphs” Autographs (less than 100)

Steve Carlton

Russell Martin

Daisuke Matsuzaka

Don Mattingly

Willie McCovey

Johnny Bench

Chipper Jones

Alfonso Soriano

Tom Glavine

Fred Lynn

Hanley Ramirez

Jeff Francis

Yovani Gallardo

Chin-Lung Hu

Don Larsen

Ken Griffey Jr.

Mike Schmidt

Kevin Youkilis

As part of the overall “Goudey Graphs” assortment, collectors will find randomly placed inserts with hard-signed signatures from memorable ex-big leaguers like Bucky Dent, Steve Carlton, Bobby Thomson, Fred Lynn and Johnny Bench. In addition, collectors can come across cool “Goudey Cut Signature” cards sporting the scrawls of deceased superstars such as NASCAR icon Dale Earnhardt and MLB Hall-of-Famers like Joe DiMaggio, Warren Spahn and Willie Stargell. Loved by traditional hobbyists and set builders, the 2008 MLB Goudey launch will excite collectors everywhere with its outstanding variety of short prints and variations.

“The Goudey name is an important one in the annals of our industry,” said Jason Masherah, Upper Deck’s Senior Product Manager. “We’re trying to preserve the integrity of the Goudey legacy while we add some exciting inserts and parallels to the launch. All in all, collectors young and old will no doubt like what they see.”

Included in this year’s assortment will be “Buyback” cards of original Goudey cards including the prestigious 1934 Lou Gehrig card. In addition, special 1934 Goudey Sized Mini Parallels and “Goudey Presidents” cards will be featured. Previous Commander-in-Chiefs highlighted in the subset include George Washington, Thomas Jefferson, Abraham Lincoln and Theodore Roosevelt.

The 2008 Goudey Baseball collection carries a suggested retail price of $4.99 per eight-card pack, with 18 packs per box. The product is available in stores now.

CONTENT HIGHLIGHTS:

o Look for Original Goudey Baseball Buyback cards, one per case on average!

o One memorabilia card per box and one autographed card per box, on average!

o One Sports Royalty Autograph per case, on average!

o Yankee Stadium Legacy Inserts randomly inserted!

o Yankee Stadium Legacy Memorabilia Cards and Yankee Buybacks Randomly Inserted!

PRODUCT BREAKDOWN:

Regular Cards (All Standard Card Size)

o 200 Regular Cards

o 30 Regular Cards SP

o 20 Goudey Presidents SP

o 20 1936 Goudey Black and White SP

o 60 Sports Royalty SP

Inserts and Parallel Cards

o Goudey 1934 Mini-Sized Parallels (seven per box, on average)
o Berk Ross Hit Parade of Champions

Autograph and Memorabilia Cards (two per box, on average)

o Goudey Memorabilia

o Goudey Graphs

o Sports Royalty Autographs

o Goudey Cut Signatures (#’d to 1)

o Short-Printed Sports Royalty Autos (less than 50 and less than 100)

About Upper Deck

Upper Deck is a premier sports and entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on Upper Deck and its products please visit www.upperdeck.com.